We Love Our Fans! 10/29/2009

Filed under: Baby Einstein — admin @ 1:33 pm

All we can say is, wow… As many of you know, Baby Einstein has been receiving a lot of heat in the press over what we consider to be a common-sense customer satisfaction policy. However, our fans have remained strong.  Just yesterday, we received over 100 comments on our blog and countless @replies on our Twitter feed. It was an absolute outpouring of support. Your testimonials of how Baby Einstein has factored into your family’s lives strengthens us as we move forward. We will go back to our regularly scheduled blog and Twitter programming shortly, but we wanted to take a moment to thank you from the bottom of our hearts.

-The Baby Einstein Team

 

Dear Parents 10/24/2009

Filed under: Baby Einstein — admin @ 3:00 pm

Baby Einstein
Dear Parents:

I have to admit, I’m upset and frustrated by what’s in the news. I am a mom. I have two daughters, one of whom was born earlier this year. Because of my job, more often than not, my personal and work “lives” intersect constantly, so it’s hard not to take attacks on Baby Einstein personally.

I take these attacks very personally because I believe in our products. I believe that music, art, nature, animals and the range of things Baby Einstein explores are positive, fun and give moms a chance to laugh, sing, and spend time with their babies.

“Genius” isn’t part of our name, and it’s not our focus. Our philosophy has always been to help bring music and beautiful, real-world objects to babies. We explore color through artwork, animal sights, and sounds on the farm, and just recently brought music from around the world to baby’s world.

Anyone who’s seen our DVDs or read our books knows what Baby Einstein is really about – and what it’s not. There are no scientific formulas or quizzes. No math equations. No memorization techniques. Yet the media and propaganda groups continually demonize and try to dictate to what parents should and should not do.

We believe that parents have a choice and we value and appreciate those of you who know, understand, and love Baby Einstein.

As long as there are parents, there will be parenting debates. For several years, I’ve been trying to take the high road and let our products speak for themselves. After the recent turn of events, I’ve decided that it’s time use my voice and get in the conversation. As always, we want to hear from you – real parents – on the continued assault on and judgment of parents. Let’s take a stand together.

Susan McLain
General Manager, The Baby Einstein Company

 

A Soothing Nighttime Concert 10/21/2009

Filed under: Baby Einstein CD — admin @ 11:38 am

Baby Einstein's Lullaby Classics

We all have a favorite memory of being gently sung to sleep by a favorite family member. These songs remain with us long into our adulthood and sharing them with our little ones is one of the best parts of being a parent. One of our CDs, Lullaby Classics, is a beautiful album of classic melodies from Debussy, Beethoven, Dvorak, and Bach that will relax baby after a long day or before a nap. You can hum the tunes together as a calming precursor to sleep or you can both sit quietly in a rocking chair and quietly enjoy the restful compositions together. We’re betting you have sweet dreams too!

-The Baby Einstein Team

 

A Very Busy Year 10/19/2009

Filed under: Baby Einstein News — admin @ 10:30 am

PTPA Media Award

2009 has been a very exciting year for Baby Einstein. We launched our World Music line and garnered some fantastic critical attention. Here are some of the awards we won this year:

• Cookie “Word of Mom” 2008- Best Kids DVD: The Baby Einstein Collection
• 2009 Mom’s Choice Product Line of the Year- Baby Einstein Company
• iParenting Best Products- Animal Exploration Tunnel
• iParenting Excellent Products- World Music DVD
• iParenting Excellent Products- World Music CD
• Parent Tested Parent Approved Best Products- 10th Anniversary Baby Mozart
• Parent Tested Parent Approved Best Products- 10th Anniversary Baby Beethoven
• The National Parenting Center 2009 Seal of Approval- World Music DVD

How cool is that?

-The Baby Einstein Team

 

Behind the Music Box Orchestra 10/16/2009

Filed under: Baby Einstein Interviews — admin @ 10:00 am

Baby Einstein's Composer

You don’t know it, but you probably know Bill Weisbach. Bill is the “ears” behind our Baby Einstein Music Box Orchestra. In fact, he has been writing beautiful music for Baby Einstein ever since its inception. He does it all—from composing to playing to producing—and because of his vibrant vision, Baby Einstein music helps introduce little ears to Mozart (hyperlink), Beethoven (hyperlink), and traditional and original music (hyperlink) from all over the globe.

How long have you been composing music and sound design for Baby Einstein?
“I started composing music for Baby Einstein in 1997; the first video title, (then named) BabyEinstein featured images, movement and color, short poems, with verse and recitations in several languages, and simple focused melodies, rhythms, and natural sounds. For that title, I composed the original theme and music score, and also created the sound design.”

How did you get involved with Baby Einstein?
“When my son was very young, I wrote several lullabies and also created some sound collages for him – as a means of exposing him to music and sound, and also to provide a unique way for us to interact in quieter settings. When my friends Bill and Julie Clark invited me to discuss ideas for a video ‘board book’ for young children, I was very much in the midst of the sharing this new joy of music with my child. As new parents, the timing for all of us couldn’t have been better!”

Were you musical as a child?
“I grew up in a musical family; my mom played piano and my dad played string bass in a swing band. I was fortunate to have lots of encouragement and I was deeply curious about how instruments made their specific sounds. My first instruments, after pots and pans in the kitchen, were piano and guitar. When I was 11 or so, my grandmother treated me to season tickets at the symphony, and around that same time I heard Switched on Bach (Bach’s music realized on the Moog synthesizer). Right then, I had this new interest in color, and it wasn’t visual, but instead the color of music. Between hearing live acoustic symphony performances and these beautiful and strangely organic electronic timbres, I wanted to compose my own music.

So I got way interested in percussion instruments, and also exploring raw sound – making our family piano and other instruments sound unlike their natural selves: I used my dad’s bass bow on my cymbals and I dropped pennies and other things into the piano while scraping the strings (which I still love to do). Anything to explore timbre – not so great for the piano, but great fun for me!”

Describe the sound of the Baby Einstein Music Box Orchestra
“My aim with Baby Einstein is to create and present music that is fun and engaging for children, and also to expose them to music they may pursue more growing up. The Baby Einstein Music Box orchestrations are intended to provide a colorful, playful experience – created specially for little ears.

Take the idea of a music box with it’s intimate, resonant sound, capable of vibrant musical color. For the Baby Einstein classical music titles (starting with Baby Mozart) I experimented using different instrument sounds and blends, and liked how plucked sounds worked with softly struck sounds. Orchestrated with other instruments worked to create a musical feel which is not specifically, but suggestive of, the magical sound of a music box.”

How do you go about composing music for Baby Einstein, and what inspiration do you look to?
“I compose original themes, instrumental scores, and songs for Baby Einstein – and each kind of music requires a different approach, with it’s own starting point. I’m a big fan of creating music using what’s around, which is also an incredible experience to share with your child – spending time together to whistle a tune, clap out a beat, tap out a simple rhythm on a can or home-made shaker, move, and find the music around you.

Right now, I’m composing new original music for a Baby Einstein DVD, which is inspired by different cultures as well as aspects of different colors – some very cool stuff! But whatever the style of music I’m composing or arranging, my goal is to create a fun musical experience for the child.”

Baby Einstein also has music CD titles – how are they different from the DVDs?
“The Baby Einstein music CDs represent a really wonderful growing library of music that includes featured music appearing from the DVDs along with additional music, not on the DVDs. I’ve produced these CD titles so that each is designed and paced to provide an altogether different experience from the DVDs: since there is no visual, the focus is entirely on the music and the music can be enjoyed in different settings. A couple titles feature traditional songs with child vocalists accompanied by activities so that children can interact with parents and/or other children clapping, dancing, playing and singing. Focus is on interaction, appreciation of basic music forms and, of course, sharing the musical fun!”

-The Baby Einstein Team

 

Celebrating New Parents 10/14/2009

Filed under: Baby Einstein Gear — admin @ 11:15 am

Baby Einstein Jumper

One of our team members just became a new mom. And we couldn’t be more excited for her! Of course, since we work for Baby Einstein, the pressure is really on to find her the perfect new parent gift. We have been brainstorming all week about what to give her, and we have settled on the Musical Motion Activity Jumper. In the past, our own children have really responded to its bright colors and many interactive features. We can’t wait to greet this new little person!

What kinds of gifts do you usually get for baby showers? What was the most helpful thing you received as a new parent?

-The Baby Einstein Team

 

Playtime! 10/12/2009

Filed under: Baby Einstein Toys — admin @ 10:53 am

Baby Einstein Octoplush

Remember when you were a kid and you had that stuffed bunny that you took everywhere? Sure, it may have been bare in patches or had a torn ear, but it was your best friend. Now that you’re a parent, you see that toys are so much more than the cute, plush creatures that line your child’s crib.  Because babies are naturally curious, the act of playing is so important in helping to inspire imagination and creativity! What was your favorite toy when you were a baby?

-The Baby Einstein Team

 

Feeding Time 10/09/2009

Filed under: Baby Einstein YouTube — admin @ 11:40 am

Baby Einstein and Feeding

When babies are old enough to eat solids, it can be a challenge to figure out how to get them to actually ingest the food! Some are fussy eaters, adding a layer of difficulty to this seemingly easy task. Most babies squirm, giggle, and occasionally throw tantrums, leaving your kitchen covered in mashed peas and rice—not the easiest things to clean off the walls, believe us. So what’s your parental secret? Do you make a game of it, encouraging them to interact with each new and interesting ingredient? Or do you play that old tried and true favorite feeding game, “Airplane,” and pretend each spoonful is a plane flying into the hangar?

-The Baby Einstein Team

 

Meet the Puppets 10/07/2009

Filed under: Baby Einstein Puppets — admin @ 10:39 am

Baby Einstein's Jane the Monkey

Name: Jane the Monkey
Last Seen In: World Animal Adventure
Favorite Food: Bananas
Favorite Activity: Flying

-The Baby Einstein Team

 

Slowing Down 10/05/2009

Filed under: Baby Einstein — admin @ 10:25 am

Baby Einstein's Lullaby Classics

We don’t have to tell you that being a parent is really hard work! But it’s also hard being a baby—after all, you’re just starting to comprehend the world around you. We can’t say enough about the importance of quiet time to allow you and baby to take a much-needed breather from the hubbub of the day.

There are loads of low-key things to do—maybe put on some calming music and explore a room with baby, quietly pointing out different objects and saying the names slowly, or take a walk and introduce baby to interesting objects in the natural world, such as leaves or flowers. These ideas may seem overly simple, but don’t forget that any type of relaxing, loving interaction strengthens the bond between you and your child.

-The Baby Einstein Team

 
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