Dear Parents 10/24/2009

Dear Parents:

I have to admit, I’m upset and frustrated by what’s in the news. I am a mom. I have two daughters, one of whom was born earlier this year. Because of my job, more often than not, my personal and work “lives” intersect constantly, so it’s hard not to take attacks on Baby Einstein personally.

I take these attacks very personally because I believe in our products. I believe that music, art, nature, animals and the range of things Baby Einstein explores are positive, fun and give moms a chance to laugh, sing, and spend time with their babies.

“Genius” isn’t part of our name, and it’s not our focus. Our philosophy has always been to help bring music and beautiful, real-world objects to babies. We explore color through artwork, animal sights, and sounds on the farm, and just recently brought music from around the world to baby’s world.

Anyone who’s seen our DVDs or read our books knows what Baby Einstein is really about – and what it’s not. There are no scientific formulas or quizzes. No math equations. No memorization techniques. Yet the media and propaganda groups continually demonize and try to dictate to what parents should and should not do.

We believe that parents have a choice and we value and appreciate those of you who know, understand, and love Baby Einstein.

As long as there are parents, there will be parenting debates. For several years, I’ve been trying to take the high road and let our products speak for themselves. After the recent turn of events, I’ve decided that it’s time use my voice and get in the conversation. As always, we want to hear from you – real parents – on the continued assault on and judgment of parents. Let’s take a stand together.

Susan McLain
General Manager, The Baby Einstein Company