Toys and Baby Einstein 10/02/2009
As many of you parents may have noticed, we feature an eclectic array of toys in our DVDs. We have received a few questions from you regarding our selection process and where we get them. Our Production Associate, Charlene Denice Pugh, took a few moments to answer your questions:
How do you decide what toys appear in the DVDs?
“The toys that appear in our DVDs are selected based on the theme of the DVD to complement the real world images. It’s important that the toys are also baby-friendly. In our Baby’s First Moves DVD, the toys selected represent the action being seen in the particular section. For example, in the “First Steps” section you see an orange wind-up caterpillar toy crawl across the screen after seeing a real world image of a baby crawling on grass towards the camera. For the World Music DVD, we felt it was important to show toys that babies in other countries would actual see. We were, after all, taking little ones on a journey around the world. So, in this DVD you see some indigenous toys to represent the different continents that are familiar to children around the world.”
Why did you decide to source these toys from smaller toy companies or import companies?
“From the beginning it was the small ‘Mom and Pop’ boutique stores that offer really interesting toys. With the new World line, we’ve been able to expand our toy companies to include organizations that import handcrafted products from around the world. Being global citizens is very important to us and our new World line gives us another opportunity to give back.”
