Trade in your bulky baby bag; the My Baby Einstein App is here! 07/01/2010

Hey there tech-lovers,

You can trade in that bulky baby bag for something way sleeker thanks to our new app! Download My Baby Einstein and turn your iPhone or iPod Touch into a handheld playground filled with discovery cards, a memory book, music and videos to engage your baby when you’re on-the-go. It’s everything that you both love about Baby Einstein in the palm of your hand. Curious to see what you’ll get? Let’s dive in!

Discovery Cards are interactive flash cards that let you and your baby explore pictures of different themes. A card pops up as a narrator gives you simple facts. There’s even a feature to create your own, personalized flash cards that will keep your baby happy
on-the-go. Here’s a fun tip- if your munchkin misses daddy while he’s at work, you can make a card with his photo and even record his voice to share a personalized greeting!

The Memory Book allows you to capture baby’s every adorable memory as it happens with audio, video and photos. You can customize photos of your little one by adding Baby Einstein characters and text. You can save photos to a photo album or upload them to Facebook to share (and show off) instantly!

The My Baby Einstein app would be incomplete without our award-winning Baby Einstein DVDs that keep baby engaged and put a smile on his face! There are 3 Baby Beethoven videos and 3 Baby Neptune videos included for you to enjoy together.

And of course there is music! From the grocery store to the waiting room, fill any daily destination with music and sing along with your baby to popular songs from the Baby E series! You can choose from popular favorites including the Itsy Bitsy Spider, Wheels on the Bus,
B-I-N-G-O, and more.

For just $3.99, you can download through iTunes or directly on your device. And you’ll be really excited to know that the app will grow with your baby as he develops. If you notice that he’s really excited about animals, nature, a certain type of music or a DVD theme, there are add-ons being constantly added to the store.

Talk about the app with other moms on our Facebook Page and check out Tanya’s review on Mommygoggles.