Flower Children of All Ages 07/22/2010

Ah, finally summertime is here. It’s a great time to get back outside and the perfect opportunity to introduce your little one to some really neat new sights & sounds.

Go, go garden!
Your garden is filled with colors and textures that will be brand new to your little sprout so bring him along for the adventure (and don’t be afraid to get a little dirty). Introduce him to new textures by sprinkling a handful of dirt on his hands or tickling his little arms & feet with a leaf. Let him smell the crisp scents of fresh herbs. Take some time to show and tell real examples of bright colors with a red tomato, yellow sunflower or anything in your garden. To make garden discovery even more fun for your toddler bring along Baby Einstein Nature Nesting Blocks. Together you can match the photos on the blocks with real examples of what he is seeing. Each relaxing gardening session time out can be filled with new experiences for your new little helper!

On the run.
You are probably itching to get back to old routines like your morning jog. Once your baby is about 6 months old, you can get back to business as usual bringing him along for double duty (provided your doctor gives you the okay to resume physical activity). Who says exercise has to be a solo activity? The stroller is as good a place as any to discover nature. As you run, explain what you see and pick up a few tactile natural toys along the way, like a shiny leaf, smooth stone or craggy piece of bark. From the woof of a puppy to the color of passing cars, use everything you experience as the chance to explain the wonderful world around you (and ask your little one questions about what he sees if he’s old enough to talk). We’re sure that watching him in total wonder is awesome motivation to put on those running sneaks!

Park playtime
A day in the park may require a little more prep, but can be a lovely relaxing day for both you and baby (and a new universe filled with fun stuff to explore together). From the rustling of tree branches to a scampering squirrel, everything outside is the opportunity to see him amazed by the beauty he sees and a great chance to snap his reaction, so have your camera handy.

Get up and out, mamas and papas! Take advantage of this summer to explore the beauty of nature with your baby and enjoy every minute. Happy trails!

Enter The Baby Einstein: All About Baby Sweepstakes Today! 07/21/2010

We’ve just launched the All About Baby Sweepstakes! Moms and dads can enter for an amazing chance to win a $2,000 U.S. savings bond for the little one in their life along with special Baby Einstein product package prizes. You can enter now through August 20th. Winners will be chosen at random.

One grand prize winner will win a $2,000 Series I U.S. savings bond
One first prize winner will receive a $500 Series I U.S. savings bond
Two 2nd prize winners will receive Baby Einstein Product packages valued at $300 each
Five 3rd prize winners will win Baby Einstein Product Packages valued at $100 each

Baby Einstein has even more exciting news! Fans are also invited to visit the new Baby Einstein Facebook Page. This, Baby Einstein Company’s first official Facebook Page, is a place where parents with a passion for sharing the arts with their baby can share real life experiences and tips. Baby Einstein will also regularly post useful advice for encouraging discovery, information on new products and exclusive offers.

Baby Einstein, loves babies and creates DVDs, CDs, books, toys and activity items with every baby in mind every day. Enter the Baby Einstein: All About Baby Sweepstakes today for a chance to nourish your baby’s tomorrow.

© The Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein is a trademark of the Baby Einstein Company, LLC. EINSTEIN is a trademark of the Hebrew University of Jerusalem.

NO PURCHASE NECESSARY. Sweepstakes open to legal residents of 50 U.S./ D.C., & Canada (excluding Quebec), 18+ (not a minor in state/ province of residence) and be or sign up to become a registered member of the Baby Einstein site. Sweepstakes begins 12:01 p.m. PDT, 7/19/10 & ends 12:01 p.m. PDT, 8/20/10. Subject to the Official Rules. Sponsor: The Baby Einstein Company L.L.C., Burbank, CA.

Calling All Moms & Dads- Join the Parent’s Panel today! 07/07/2010

Hey Parents,

Have you ever held a Baby E toy and thought “if only it could do THIS?” We want to hear your ideas! After all, who knows what your baby likes more than you?

Baby Einstein was formed from the imagination of Julie Clark, a real mom that wanted to nourish her baby’s imagination in a new way and we know that our best new ideas come from real parent like you. We promise to make the best products that evolve with your family and create memorable together time with your little one.

We invite you to be part of our Parents Panel. When you join, you’ll be part of a network of real moms and dads ready to share ideas and tips, test new products, get special Baby Einstein offers and more. Imagination is everything and together, we can help develop creative babies who are inspired for a lifetime!

Trade in your bulky baby bag; the My Baby Einstein App is here! 07/01/2010

Hey there tech-lovers,

You can trade in that bulky baby bag for something way sleeker thanks to our new app! Download My Baby Einstein and turn your iPhone or iPod Touch into a handheld playground filled with discovery cards, a memory book, music and videos to engage your baby when you’re on-the-go. It’s everything that you both love about Baby Einstein in the palm of your hand. Curious to see what you’ll get? Let’s dive in!

Discovery Cards are interactive flash cards that let you and your baby explore pictures of different themes. A card pops up as a narrator gives you simple facts. There’s even a feature to create your own, personalized flash cards that will keep your baby happy
on-the-go. Here’s a fun tip- if your munchkin misses daddy while he’s at work, you can make a card with his photo and even record his voice to share a personalized greeting!

The Memory Book allows you to capture baby’s every adorable memory as it happens with audio, video and photos. You can customize photos of your little one by adding Baby Einstein characters and text. You can save photos to a photo album or upload them to Facebook to share (and show off) instantly!

The My Baby Einstein app would be incomplete without our award-winning Baby Einstein DVDs that keep baby engaged and put a smile on his face! There are 3 Baby Beethoven videos and 3 Baby Neptune videos included for you to enjoy together.

And of course there is music! From the grocery store to the waiting room, fill any daily destination with music and sing along with your baby to popular songs from the Baby E series! You can choose from popular favorites including the Itsy Bitsy Spider, Wheels on the Bus,
B-I-N-G-O, and more.

For just $3.99, you can download through iTunes or directly on your device. And you’ll be really excited to know that the app will grow with your baby as he develops. If you notice that he’s really excited about animals, nature, a certain type of music or a DVD theme, there are add-ons being constantly added to the store.

Talk about the app with other moms on our Facebook Page and check out Tanya’s review on Mommygoggles.

Playtime! 10/12/2009

Remember when you were a kid and you had that stuffed bunny that you took everywhere? Sure, it may have been bare in patches or had a torn ear, but it was your best friend. Now that you’re a parent, you see that toys are so much more than the cute, plush creatures that line your child’s crib.  Because babies are naturally curious, the act of playing is so important in helping to inspire imagination and creativity! What was your favorite toy when you were a baby?

-The Baby Einstein Team

Toys and Baby Einstein 10/02/2009

As many of you parents may have noticed, we feature an eclectic array of toys in our DVDs. We have received a few questions from you regarding our selection process and where we get them. Our Production Associate, Charlene Denice Pugh, took a few moments to answer your questions:

How do you decide what toys appear in the DVDs?

“The toys that appear in our DVDs are selected based on the theme of the DVD to complement the real world images.  It’s important that the toys are also baby-friendly.  In our Baby’s First Moves DVD, the toys selected represent the action being seen in the particular section.  For example, in the “First Steps” section you see an orange wind-up caterpillar toy crawl across the screen after seeing a real world image of a baby crawling on grass towards the camera.  For the World Music DVD, we felt it was important to show toys that babies in other countries would actual see.  We were, after all, taking little ones on a journey around the world.  So, in this DVD you see some indigenous toys to represent the different continents that are familiar to children around the world.”

Why did you decide to source these toys from smaller toy companies or import companies?

“From the beginning it was the small ‘Mom and Pop’ boutique stores that offer really interesting toys.  With the new World line, we’ve been able to expand our toy companies to include organizations that import handcrafted products from around the world.  Being global citizens is very important to us and our new World line gives us another opportunity to give back.”

-The Baby Einstein Team